Latest news for GfK

Analysing the true effect on sales of an advertising or PR campaign in the Fine Fragrance industry

(19/10/2009)

An alliance has been formed between the beauty industry media insight specialists mymarketmonitor.com, and GfK Retail & Technology UK, the retail sales tracking company. Within the Fine Fragrance industry, for the first time ever, it is now possible to analyse the true effect on sales of an advertising or PR campaign. Working together, the two companies overlay their findings to produce a detailed insight on a brand’s marketing and the effect that has on sales. Sales are tracked by GfK throug... [more]

Other skin care, make up, perfume and toiletry news

Counting the retail spend in WA
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Swimco: $6,000 Raised in Painting Auction Goes to Support Women with Cancer
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Robinson PLC - Trading Statement
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Links between deodorants and breast cancer refuted but more information needed: Study
A chemical present in cosmetics, food products and pharmaceuticals has been found in tissue samples from 40 women with breast cancer. A number of studies since 1998 have raised concerns about the potential role of these chemicals called parabens in breast cancer as they possess estrogenic properties. Estrogen is known to play a central role in the development, growth and progression of breast ...

Robinson expects lift from new business in 2012
Robinson, the Chesterfield-based plastics packaging group, said new business was expected to support growth in 2012, despite some of its end-user markets suffering from the economic downturn.

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