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bareMinerals inspires beauty into action with its first-ever global platform

(27/01/2012)

Launching this February, bareMinerals (www.bareminerals.co.uk) unveils its first-ever global creative platform and marketing campaign. Rooted in the company's 35-year history, 'Be a Force of Beauty' amplifies the core belief that beauty can change the world, both by inspiring positivity and activating women to put beauty into action. Playing off the notion, Pretty is. Beauty does.™ bareMinerals celebrates and gives emphasis to the influential power of beauty as more than meets the eye. By goi... [more]

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