Entrepreneur and gifted perfumer Gerald Ghislain along with innovative partner Magali Senequier, introduced an original concept to offer people the unique opportunity to catch the scents of their world’s most cherished cities; The Scent of Departure.
The Scent of Departure, a new collectable line of perfumes dedicated to bring back home one’s unforgettable trip, is a 1.7 oz bottle sold for $45 which design is inspired by a luggage tag. The slender glass skyscraper features the 3 IATA code letters of the city that it represents: CDG for Paris, JFK for New York City, HKG for Hong Kong, MIL for Milan, SIN for Singapore, and so many more.
On the back of each bottle, a narrative paragraph carries the reader to an enchanted and aromatic journey, leading them to discover - or rediscover - what best a city has to offer: from the sun kissed mandarin and fresh lemon sparkle whiffs over Ayung River in Bali to the floral and fruity scents of a sun-drenched summer day in Central Park not to mention the sun fruits and white florals surrounding The Duomo…
For the launch of the collection, the brand will have 14 cities available: Paris (CDG), London (LHR), Milan (MIL), New York (NYC), Los Angeles (LAX), Miami (MIA), Dubai (DXB), Abu Dhabi (AUH), Doa (DOH), Singapore (SIN), Tokyo (TYO), Hong-Kong (HKG), Seoul (ICN) and Bali (DPS). It is only the beginning of an adventure as more cities are to come.
Not only a perfume, nor just a souvenir, The Scent of Departure is the essence of a city put into a bottle. A gift to a loved one, a souvenir as a reminder of a lovely time, an object to collect.
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