Optimum anti-ageing solution for less than £10

(26/09/2008)

The Optimum collection is a skin care range dedicated to providing anti-ageing solutions for less, aping the latest ingredients and technology to offer beauty budgeteers a credible alternative to designer products.

Superdrug's Optimum Advanced Firm & Lift Perfecting Serum, has been dubbed by the beauty team at Superdrug as the ‘super serum’. Packed full of the latest skincare technology and innovation, the serum is the first active results led skin treatment of this quality to be sold for less than ten pounds.

The new Optimum serum includes Collagen boosting Pentapeptides and retinol combined to promote a firmer younger looking complexion. The serum should be used morning and evening and results will be visible in just four weeks.

Key ingredients include:
• Pentapeptides – boost collagen production and support the skin’s natural ability to repair itself
• Retinol – stimulates the renewal of top layer skin cells
• Panthenol – increases the effect of vitamins and provides intensive moisturisation
• Vitamin E and Green Tea Extract – combined to act as antioxidants for protection against free radicals, environmental pollutants and the ageing effects of sun damage

Maud Loonen, Superdrug skin care buyer said: “This Optimum serum is packed full of ingredients which are proven to make a difference to the skin and give visible results. Our independent tests show that this gives credible results at less than half the price of comparable products.”

The Optimum Advanced Firm & Lift Perfecting Serum is available exclusively at Superdrug’s 900+ stores at £9.95 (30ml).

Related categories:  Anti-aging skin care   Beauty products for face 

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