Superdrug introduces skin diagnostic computers in key stores

(07/10/2008)

The skin is the body’s largest organ, the most visible, and the one that will let the world know any secrets of age and lifestyle. Recent years has see an explosion in the range of anti-ageing and skin care products available, while choice can be a good thing, it can be very confusing for people to find the right products for them.

The UK skin care market is worth over £600m a year, but Superdrug research shows that although women may be snapping up the latest wonder creams, the majority of women could be using creams which are not correct for their skin.

When staring critically in the mirror it’s hard to tell whether skin is oily or dry, in need of moisture or totally overdosed. As well as the expense, it’s important to remember using the wrong type of product can make matters worse.

To help customers cut through the confusion of the skin care market Superdrug is introducing skin diagnostic computers in key stores across the country to help customers cut through the waffle and wide eyed wonder of the skin care aisle. Superdrug has now invested in helping customers cut through the waffle and wide eyed wonder of the skin care aisle with the introduction of skin diagnostic computers in key stores across the country.

Each computer, and the fully trained specialist operating it, can offer expert independent advice on exactly what type of moisturiser would be best, whether powder or crème foundation will suit a skin type, how often exfoliation is needed as well as a host of other questions.

The machines use scientific skin testing analysis to measure possible sun damage and melanin levels in order to recommend which spf factor is the minimum for your skin type. The machines also measure elasticity, hydration and sebum. A specialist then analyses the results and offers unbiased advice on exactly which products and treatments would be best suited to the individual – and importantly what should be avoided.

Maud Loonen, Superdrug skin care buyer said: “The skin care market can be baffling for those not conversant with the ever changing language of modern beauty, the skin computers mean our beauty specialists can offer totally independent advice based on scientific fact. These computers give the facts about your skin and then our specialists take the facts, and based on your lifestyle and special needs, can offer a skin care personal prescription using products from every area of our store – mixing premium beauty with best sellers and new products.”

The service is available in 40 Superdrug stores across the country and is free of charge, with no purchase necessary. Maud continues; “Sometimes it’s great to go shopping with a friend, but unless your best buddy is a dermatologist they probably aren’t the right person to help you choose an eye-cream. That’s what we wanted when we decided to introduce this new skin testing; a best friend in the beauty aisle. But a best friend who also happens to be an expert, and based on feedback so far, we are sure we have succeeded.”

Related categories:  Cleansers   Exfoliators   Makeup for body   Makeup for face   Moisturisers 

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