Ginger Group is Westfield London exclusive hair and beauty partner

(20/03/2009)

Ginger Group has opened a new salon at Westfield London shopping centre. Ginger Group struck a deal with Westfield earlier in the year to become its exclusive hair and beauty partner, a major coup for London’s salon chain that attracts high-profile stylists from Europe, America and Japan. Joining the team, as guest celebrity hairdresser, will be Johnnie Sarpong who has groomed such stars as Sienna Miller, Jude Law, Sophie Dahl and Brad Pitt.

Ginger Group’s flagship Westfield salon features a radically-different design, focusing on luxury detail and classic materials such as the hand-made Venetian crystal specially imported for its light fittings. Moving away from the harder edges of its signature boutique hotel vibe, and introducing a softer, sensual, sexier atmosphere beautifully complements Ginger Group’s vintage brand of first-class service.

Ginger Group’s style-savvy clientele demands bang on-trend cutting and colour direction, and stylists are brilliantly supported by the group’s huge investment in education, including a high-profile training programme run with Wella and Kerastase. Identifying future talent is critical to the business’s philosophy, and its academy in Greenford, London currently trains and mentors over sixty 14-16 year olds a year.

Keith Warner, chief executive of Ginger Group said, ‘Westfield is a wonderful opportunity to move a business built on an exciting alternative reputation, into a more public arena. It’s our chance to show that salon chains don’t have to be faceless or dull, and equally that passion, creativity, edginess and fashion need never compromise client needs or service.”

Following its opening at Westfield, Ginger Group has further openings planned in Bromley, Birmingham, Manchester, Leeds, Cardiff, Bristol, Edinburgh and Glasgow. The group also has two salons in Venice, Italy.

Related categories:  Hair styling   Spas clinics and salons 

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