Heels can look smooth and fresh again with Flexitol Heel Balm

(21/07/2009)

Flexitol Heel Balm is the UK’s top-selling heel balm – turning dry, cracked heels from crusty to classy in as little as a fortnight. And pharmacists from all over the UK recently voted it one of the Most Valuable Products they stock.

Steve McGowan, national sales and marketing manager for M&A Pharmachem, which distributes the Australian-made heel balm in the UK, said: “We are all delighted with this MPV award, which underlines the effectiveness of Flexitol Heel Balm. The Health & Wellbeing category was a diverse one and we won against strong opposition from some very well-known and respected brands.

“Flexitol Heel Balm is a truly remarkable product. It will start to show results in just three days and in a fortnight, heels can look smooth and fresh again. The treatment is medically proven and can be used just as easily by fashionistas wanting their feet to look fabulous in sandals as by diabetes sufferers who are prone to serious cracks in their heels which can become infected.

“When we exhibited at the Vitality Show earlier this year we met countless customers who were keen to tell us how effective Flexitol Heel Balm is and why they make sure they never run out.”

Flexitol Heel Balm contains 25% chemically synthesized urea in a concentrated emollient base. Urea is found naturally in healthy skin and increases water uptake in the outermost layer of skin – the stratum corneum. You simply apply it to the heels twice a day and if you have very severe problems, when you apply the balm before going to bed, cover with clear food wrap and put socks over this to increase the effect overnight.

Flexitol Heel Balm is available from pharmacies, including Boots stores, and Superdrug nationwide. It retails at a recommended £5.49 for 56g and is also available on prescription.

Related categories:  Beauty products for feet   Moisturisers 

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