Just Beauty Direct introduces new collection from cult American cosmetics brand Smashbox

(07/09/2009)

Just Beauty Direct was launched in March 2007 by self-confessed cosmetics obsessive Jayne Liddy, who had a passion for hunting down new and hard to find beauty and cosmetic brands from all four corners of the globe. It is one of only a few retailers of the popular Smashbox range and is the exclusive retailer of several ranges including the Christopher Drummond ‘Beyond Mineral Makeup’ range, 100% Pure, Tallulah Lip Glossary and Ultimate Brushes.

Just Beauty Direct has introduced a brand new collection from cult American cosmetics brand, Smashbox, for AW09 called ‘REIGN’. Smashbox’s decadent new range for AW09 features many of the season’s biggest colours and shades and comes in packaging so divine, you’ll just love having it in your handbag

The range comprises the Jet Set Palette (RRP £40.00), four budge-proof metallic liners in opulent shades to adorn the eyes. This waterproof formula is housed in a mirrored, air-tight compact with a mini arced liner brush for flawless application. It includes a deep black shade, perfect for creating a dramatic look. The innovative gel-based liner stays blendable for 60 seconds, then dries to a smudgepoof, budgeproof finish that lasts all day. Perfect for lining the inner rim of the eye or as a traditional stay-put liner. A must have for smoky eyes!

Lip Gloss in ‘Crowned’ (RRP £15.00) indulges lips in luxurious, creamy colour and scandalous shine. This ultra-moisturising gloss saturates lips in a gorgeous warm nude shade that pairs perfectly with this season’s smoky eye.

Lash DNA Mascara (RRP £14.00) results in bejewelled lashes in a sumptuous new shade, fit for a royal! This protein and amino acid-packed formula dramatically lengthens, strengthens and defines for stand-out eyes.

Doubletake Lip Colour (RRP £18.00) is a lip pencil and creamy lip colour all in one. This vitamin-packed, long-wearing formula has caffeine and nourishing wheat glycerides to moisturise and protect lips. The sleek portable pencil fits into any purse for touch-ups on the go. Comes in Currant (wine) and Amaretto (nude).

Eye Shadow Palette (RRP £40.00) is a decadent mirrored compact with six shadows in matte and shimmer for higher pigmentation and longer wear. The shimmery shades can be worn wet for a metallic, smoky look or can be worn dry for a gorgeous wash of luminous colour. The matte shades can be worn as a base, or in the outer corners and crease to intensify a smoky eye. Comes in Majesty (fashion shades) and Monarch (brown, earthy shades).

Fusion Blush (RRP £25.00) gives cheeks a sensual glow with this dual-toned blush in both matte and shimmer shades. Housed in a gorgeous mirrored compact.

Related categories:  Makeup for eyes   Makeup for face   Makeup for lips 

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