Embrace the next generation of BC Bonacure hairtherapy and rebuild hair beauty from within

(15/10/2009)

Most of us have a daily routine to protect our skin, but often we forget that our hair is just as vulnerable. Hair is easily damaged by heat from daily drying and straightening, chemical treatments or even from environmental factors such as sun and pollutants. Over time it can become dry, lack natural vitality and appear dull. Therefore it’s important to regularly treat your hair, but not just on the surface: hair needs a deeper therapy to revive its full beauty and reveal its true shine.

Drawing on the technical expertise gained throughout their 111 year history and after extensive lab research, Schwarzkopf Professional has created the new BC Bonacure Hairtherapy, a complete range of personalised hair care products - all specially formulated to rebuild hair beauty from within.

Achieving a new level of product performance, with the breakthrough Amino cell rebuild technology, it is now possible to specifically rebuild the hair’s inner cell architecture and restore each type of hair to its natural beauty.

Unlike conventional formulations, Amino Cell Rebuild Technology is based on complete sequences of 9 amino acids rather than just a single one. So instead of just filling structural gaps, the hair is specifically rebuilt and renewed with strength and elasticity, for outstanding shine with each application.

NEW BC Bonacure Hairtherapy provides specific solutions for different hair types, yet each one shares a common goal: helping you restore your hair to its original natural beauty.

REPAIR RESCUE - for damaged hair

With Cura+ Protein Complex, restores and repairs the inner hair architecture. Hair is left up to 25% stronger. Natural shine and elasticity are restored and split ends are prevented.

• Shampoo; designed to gently cleanse distressed and over-processed hair, an ideal preparation for the next caring steps. (RRP £8.65 /€11.60)
• Crème Shampoo; the most intensive shampoo in the range, smoothes the hair with its rich texture. So creamy, it has to be in a jar! (RRP£8.65 / €11.60)
• Conditioner; a rich lotion that closes the cuticle layer of the hair improving combability and smoothing the surface. (RRP £9.85 / €13.00)
• Treatment; a deep penetrating treatment for distressed hair types, leaving on for 5 – 10 minutes before rinsing out will leave hair strong, replenished and full of suppleness and shine. (RRP £10.45 / €14.50)
• Repair Rescue Smooth Express; 30 second sachet treatments to use at home, these calm down thick, unmanageable and resistant hair types. A quick and highly effective addition to your home hair care routine. (RRP £12.45 / €15.90)
• Amino Fortifier; concentrated protein rinse out treatment to strengthen and toughen the hair from within. (RRP £8.65 / €11.60)
• Instant Repair Shot; a fast-acting, salon-exclusive treatment that penetrates and detangles the hair for instant strength and elasticity. (Price on request from participating salons)
• Sealed Ends; smoothes and prevents sealed ends. The perfect way to end the Repair Rescue regime. Work into the palms and run over the hair surface to catch any dry ends. (RRP £10.95 / €14.50)

COLOR SAVE - for colour-treated hair

With Color Save Complex, protects and enhances colour brilliance. For radiant colour even after 30 washes.

• Sulfate-Free Shampoo; gently and efficiently cleans the hair without stripping away the colour. Pigment-friendly tensides ensure colour retention, even after 30 washes. (RRP £8.65 / €11.60)
• Silver Shampoo; contains silver pigments to enrich the shimmer of cool colour tones and eliminate brassy colour. (RRP £8.65 / €11.60)
• Conditioner; a creamy rinse out formula to seal and protect the hair and lock in colour. (RRP £9.85 / €13.00)
• Spray Conditioner; a lightweight leave in conditioning spray, suitable for fine and more fragile hair types. (RRP £9.85 / €13.00)
• Treatment; a soft and creamy formula suitable for any colour treated hair that needs a rich caring treat. Apply as a mask and leave for 5 – 10 minutes before rinsing out. (RRP £10.95 / €14.50)
• Colored Ends; a lightweight leave in balm to prevent colour treated hair from breaking, sealing tips and preventing split ends. (RRP £10.95 / €14.50)
• Pre-Color Service; a special in-salon product that equalises porosity imbalances within the hair prior to coloration. For an even and brilliant colour result.
• Post-Color Service; this special in-salon treatment seals the cuticle and locks in the colour after the colour service. For long-lasting colour brilliance.

MOISTURE KICK - for normal to dry hair or curly and coarse hair

With Hyaluronic Acid Derivative, found in premium skin care brands, balances the hair’s moisture level, replenishing the hair without overburdening. For hair full of healthy bounce and shine.

• Shampoo; gently cleanses and restores the moisture balance of the hair. (RRP £8.65 / €11.60)
• Spray Conditioner; a daily 2-phase conditioning spray providing just the right balance of re-hydration and weightless care for your daily moisture kick. (RRP £9.85 / €13)
• Recharger; a rinse out conditioner with an innovative gel formula that turns into a light foam in your hand to provide intense treatment without overburdening. (RRP £9.85 / €13)

VOLUME BOOST - for fine hair

With Bamboo Lift Complex provides weightless lift to the hair for tangible volume and healthy shine. The perfect solution to fine, limp and lacklustre hair.

• Shampoo; ideal to gently clean normal to fine hair without over burdening. (RRP £8.65 / €11.60)
• Detangler; a lightweight conditioner that boosts volume and leaves the hair completely manageable. (RRP £9.85 / €13)

HAIR + SCALP - for specific hair and scalp needs

A range of high performance formulations that purify the hair and scalp and control dandruff.

• Deep Cleansing Shampoo; gently and deeply cleanses hair and scalp. (RRP £8.65 / €11.60)
• Dandruff Control Shampoo; designed to remove flakes and to prevent dandruff. (RRP £8.65 / €11.60)
• Deep Cleansing Pre-Shampoo; exfoliates and tones scalps which are prone to oiliness, for a healthy, clean and balanced scalp. The light gel consistency with peeling beads makes the cleansing ritual become a unique luxurious experience. (RRP £8.65 / €11.60)
• Dandruff Control Fluid; reinforces the action of the BC Dandruff Control Shampoo, preventing the spread of dandruff. (RRP £8.65 / €11.60)

This next generation of hairtherapy is the first personalised hair care programme that truly understands the individual needs of different hair types and responds to the numerous ways that hair can be damaged with top performing ingredients.

With BC Bonacure Hairtherapy, hairdressers can now offer their clients a treatment that actually tackles their specific problems and devise an individual regime, starting in-salon and continuing at home.

For a truly cosmetic experience, BC Bonacure Hairtherapy not only delivers superior performance but is a pleasure for the senses too. Soft velvety textures and new delicate fragrances create a therapeutic experience that you’ll enjoy, making part of your regular hair care routine.

Related categories:  Beauty products for hair   Conditioners   Hair colouring   Hair styling   Shampoos 

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