Bumble and bumble introduces hair gel capable of thoroughly modern textures, techniques and finishes

(03/11/2009)

Bumble and bumble turns its attention to redefining a medium it has always viewed as dated: hair gel. Tired of the stuff of eras past that sticks to hands and flakes in hair, Bb. introduces two modern interpretations of the genre: Bb.Gel and Gellac. While these sculpting tools are rooted in the simple tradition of hairstylists’ gels, they are capable of thoroughly modern textures, techniques and finishes.

In search of a fine sculpting gel, Bb. exhausted their stylistsuntil one magically balanced polymer was brought to their attention. It features four perfectly-proportioned components with decidedly modern abilities: flexible strength, spreadability, shine and memory. When they saw how it worked in an elegant formula that could hold firm all day or be brushed out into free-flowing forms, they knew they finally had a gel worthy of the Bb. name: Bb.Gel – a perfectly modern rendition of an old standby.

As an extreme lacquer for helmet-like hold in editorial sessions, stylists experimented with a raw material called Gafquat 734 that was hell on models’ hair. To help them maintain their creative daring without damaging hair, Bb. invented Gellac (yes, it’s as potent as it sounds). Gellac freezes shapes with a lacquer-hard, glistening finish. It’s great for intricate, expert work (think spikes, pin curls or meticulous marcel waves) and just a dab works for everyday styling. Don’t worry – this one washes out with any Bb. shampoo.

Bb.Gel, 150 ml. £19, and Gellac, 125 ml. £19

Related categories:  Beauty products for hair   Hair styling 

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