Natur Vital Anti-Breakage Shampoo and Mask help strengthen long hair

(25/11/2009)

Long hair can be high maintenance and prone to breaking. Nutrients travel down the length of the hair - the further away from the bulb, the harder it is for the hair to rehydrate itself resulting in brittle, dry hair that has a tendency to break.

Now, there’s two new hair saviours in town with the launch of Natur Vital Anti-Breakage Shampoo (£9.99/300ml) and Mask (£11.99/300ml) both exclusive to Boots. Natur Vital Anti Breakage Mask and Shampoo will be on shelf in Boots and online from 1st December 2009

Specially formulated for long hair, Natur Vital’s Anti-Breakage products help strengthen hair and overcomes the damaging effects of heat styling appliances and over-colouring.

Janet Ginnings, owner of Janet Ginnings Hair & Beauty in Mayfair whose clientele includes Caprice, Elle Macpherson, Sadie Frost and Katy Hill, says: “I have coloured my hair every other week for as long as I can remember so my hair is especially prone to breaking. I love the way Natur Vital’s Anti-Breakage products leave my scalp feeling super-clean and my hair stronger.”

The magic ingredient is a hydrolysed wheat protein rich in amino acids known as Hydroxypropyltrimonium, which penetrates the hair and reinforces its internal and external structure. This increases resistance to breakage whilst enhancing moisture content, softness and shine. A phytoactive complex from germinated Wheat and Soy together with Ginseng extract provides the hair bulb with the energy and nutrients it needs to strengthen hair during the growth phase. Vitamins A, B3, B7, E, F, H and Pro-Vitamin B5 maintain the scalps natural balance and prevents hair loss.

Wash hair with the frequent use Anti-Breakage Shampoo and rinse well before applying the Mask, which comes in a unique handy flip-top dispenser for easy single-handed application. Leave for 3 minutes before rinsing with plenty of water. Suitable for all hair types including afro and not tested on animals. For further information, please visit www.naturvital.co.uk

The Natur Vital Hair Loss line also offers four Shampoos (dry, greasy, normal and anti-dandruff), a Conditioner, Tonic Treatment and Intensive Revitalising Serum for more advanced hair loss concerns.

Related categories:  Beauty products for hair   Conditioners   Shampoos 

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