BIC Soleil Shavers launches new female shavers website

(04/05/2010)

BIC Soleil Shavers has announced the launch of its new female shavers website. The new look site positions BIC Soleil Shavers as every girl’s beauty essential and is set to increase engagement with consumers and drive sales.

It contains product information as well as fun quizzes to help the user decide which shaver in the BIC Soleil family is best suited to their needs.

The launch of the site also highlights the exciting partnership between Legally Blonde the Musical and BIC Soleil shavers. An on pack promotion with BIC Soleil Scent shavers directs consumers to the website, where they can enter an exclusive pack code in order to enter a competition. One lucky winner will enjoy a VIP weekend, with top price tickets to the musical and a stay in a luxury hotel.

Related categories:  Beauty products for body   Hair removal 

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