London Jewellery Week welcomes visitors to a range of inspiring jewellery events across the capital

(18/05/2010)

Now in its third year, London Jewellery Week has come to be recognised as a highly professional annual summer event, supported by the commercial jewellery industry and associated interest groups.

London’s reputation for jewellery design is unparalleled and its heritage of jewellery-making stretches back for centuries. Since the era of travel began the capital has drawn jewellery collectors and traders from around the globe, with the London hallmark the international standard for jewellery excellence and pieces bearing it being highly prized.

To celebrate its position as the world’s leading jewellery destination the city’s designers, manufacturers and retailers will open their doors and welcome visitors to a range of inspiring jewellery events across the capital.

London Jewellery Week is a glittering, city-wide festival of jewellery events giving visitors unique access to designers, manufacturers, retailers and luxury brands. It aims to increase consumer demand and awareness of London’s jewellery products and encourage visitors to key jewellery districts within the capital.

Events will form the basis of a week of activities, encouraging visitors to experience London’s diverse jewellery scene. These events offer substantial opportunities for brand promotion. The launch event guests will be a combination of media, celebrities, collectors, the jewellery industry and clients.

Treasure 11 - 13 June
A visionary jewellery exhibition, which boasts a huge following, showcasing collections from up to eighty of Britain’s most talented and exciting designer jewellers and brands, alongside presentations, seminars and product launches.
Total number of VIP’s Goody bags - 500

The Goldsmiths’ Company events 7 - 11 June
A series of exclusive events at Goldsmiths’ Hall, including the official London Jewellery Week launch party, the Day Of Knowledge seminars with industry heroes Shaun Leane and Leo de Vroomen, and the famous Salon Privé catwalk event.
Total number of VIP’s Goody bags
Launch night - 400
Salon Privé catwalk event – 300

Hatton Garden Festival 12 June
A family focused one-day street festival celebrating the diverse jewellery offerings that make up the Hatton Garden jewellery quarter. There will be jewellery-making demonstrations, retailer special offers, a jewellery trail to explore, a street market and much more.
Total number of VIP’s Goody bags - 200

The full range of events, including special collection launches, exhibitions, receptions, seminars and fashion shows, will provide something for every jewellery lover. The London Jewellery Week website, official guide, PR and dedicated advertising campaign will attract visitors to events throughout the week.

London Jewellery Week advertising and marketing campaigns will target ABC1 consumers across London, the UK and internationally. High-net worth individuals, creative businesses and celebrity endorsement are key targets for all London Jewellery Week campaigns.

The aim will be to raise the profile of London’s jewellers and London Jewellery Week sponsors via brand management and placement within targeted outlets and publications. London Jewellery Week will have visible outdoor branding in key areas of the city, including the street festival in the traditional diamond district of Hatton Garden (6,000 visitors in 2009), the Treasure visionary jewellery exhibition (7,000 expected visitors in 2010) and Goldsmiths’ Hall in the City.

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