Olympia Beauty 2010 showcases the latest launches in beauty, nails and aesthetic treatments

(18/06/2010)

September is the ideal time for salons, clinics and spas to review their offering for the next year. After what will hopefully be a long hot summer, everyone in the beauty industry will be looking to 2011 to build their businesses. Olympia Beauty 2010 will be showcasing the latest launches in beauty, nails and aesthetic treatments that will be taking the salon market by storm.

Olympia Beauty (London Olympia 19-20 September 2010) is firmly established as the trade beauty exhibition to deliver excellent brands and visitor experience for beauty, nail and spa professionals. With growth year-on-year and still 6 months to go, Olympia Beauty already has 150 + brands confirmed including Dermalogica, OPI, Essie and CACI, and a pre-registration of over 6,500 visitors.

Olympia Beauty 2010 is launching the first ever dedicated seminar programme to educate on the treatment of Black and Asian skin, with live demonstrations and master classes from leading therapists and educators.

The Show Director said: “We want to offer our visitors something different to our competitors, so we’ll be introducing über-cool brands not normally seen at exhibitions in the UK, selected to give our visitors something they won’t find anywhere else. So, if salon owners want to stand out from the crowd by offering brands that aren’t in every salon, they need to visit Olympia Beauty this September.”

The main aim for 2010 is to establish Olympia Beauty as the ‘news-breaker’ of the professional beauty industry, and a dedicated PR and advertising campaign has been launched on a bigger and bolder scale than in previous years. The Show will be heavily promoted to the consumer press, giving these influential opinion-formers the chance to see first the latest professional breakthroughs and treatments. The specific aim is to raise further the profile of professional beauty on their pages, driving footfall through salon doors across the nation and keeping clients beautiful.

Olympia Beauty 2010 has:
A Strictly Trade Only policy
Free entry to beauty professionals
Free Seminars with two stages on the show floor
Free Nail Seminars with industry gurus
VIP entrance for the leading UK salons and press
The world renowned Nailympics, the best nail competition in Europe
Exclusive Show-only offers that can’t be beaten anywhere else
Hundreds of new product launches from major and up-and-coming brands
Fast track entry, an end to those queues
Celebrity guests

The West End location with easy access to all that London has to offer means visitors throughout the UK, Europe and beyond see Olympia Beauty as the perfect event to visit for both business and pleasure.

Related categories:  Makeup for eyes   Makeup for face   Makeup for hands and nails   Makeup for lips 

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