Water-based liquid gel soothes and repairs skin exposed to the sun and the wind

(27/07/2010)

People are not just at risk of damaging their skin when sunbathing. The most common ways for people’s skin to become dehydrated are after sunbathing (40%), when gardening (37%), watching an event (27%) or working outdoors (25%).(1)

Exposure to the elements dehydrates skin, leaving skin dry and damaged. AfterSun/Sea/Sport offers a new approach to daily skin protection - physically stimulating the body’s natural healing system.

AfterSun/Sea/Sport is a water-based liquid gel designed for everyday use which provides a long lasting cooling and moisturising effect, specially designed to soothe and repair skin exposed to the sun and the wind.

The treatment, which is supported by clinical research, rehydrates skin through osmotic action, drawing water to the surface from within - restoring the natural defence barrier, reducing the chances of premature aging and decreasing the risk of peeling from sun exposure.

Beauty and skin care expert, Ariane Poole said: “Being outdoors is great for our well being but means our skin is exposed to the elements and it doesn’t take long before the effects of the sun and the wind take their toll on our skin. People should treat their skin from the impact of the elements on a daily basis by using a hydrating treatment like AfterSun/Sea/Sport to soothe and repair the skin – conventional products that simply moisturise are simply not enough.”

AfterSun/Sea/Sport, priced at £5.99 for 150ml, is an odourless, non sticky active hydrogel that is rapidly absorbed and acts quickly on the skin.

The range also includes AfterBURN Sunburn Rescue Gel priced at £9.99 for 75g, which is a product for skin damaged by overexposure to the sun. Both products are available from Boots and pharmacies nationwide.

Related categories:  Anti-blemish   Moisturisers   Sun protection and self tanner 

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