Nina L'Elixir reinterprets Nina Eau de Toilette

(03/09/2010)

Nina Ricci have announced their new fragrance, Nina L'Elixir, Eau de Parfum; a bewitching potion and an intense reinterpretation of Nina Eau de Toilette. The fragrance is created to perfectly capture the mischievous radiance and colourful sensuality of the new Nina Heroine.

The House of Nina Ricci has always worked with numerous artists to express its vision of femininity, dreams and contemporary poetry and the new Nina ambassador embodies all of these ideals. Introducing Florrie; the young singer, songwriter, composer, and drummer and the Nina L'Elixir inspiration. Her musical creativity, innocent elegance and graceful allure all perfectly reflect the profile of the new Nina.

Developed by the perfumer Olivier Crisp, Nina L'Elixir evokes the rare and luxurious essence of a love potion, concentrated in an Eau de Parfum. At its heart is the mouth watering sweetness of the red toffee apple surrounded by the gentle notes of jasmine and red berries. The sparkling freshness of Calabria lemon and Caipirinha lime complement the sweetness of the toffee apple, giving way to the depth of cedar wood, cotton musk and warm amber. Nina L'Elixir is a love potion for modern women who know how to play on their natural nature and have fun with it.

The L'Elixir bottle design emphasizes the sensuality of the original Nina bottle by the use of an intoxicating graduation of tones, from golden transparency through to deep red. The butterfly leaves that adorned the bottle stopper in the 50's have metamorphosed into mysterious golden leaves, emphasizing the luxurious and sensual fragrance inside.

The advertising campaign for the new Nina perfume makes a commitment to creativity by featuring the music of its new Nina heroine, Florrie. Florrie's pop cover of the iconic Blondie's Sunday Girl becomes the score accompanying the musical fairytale of the 'Nina L'Elixir' advertising film directed by Nez.

Nina L'Elixir EDP 80ML - £54.00
Nina L'Elixir EDP 50ML - £40.00
Nina L'Elixir EDP 30ML - £30.00

On Counter: October 2010

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