Prada announces Infusion d'Iris Eau de Toilette 
(01/09/2010)
Three years after the launch of Infusion d'Iris Eau de Parfum, Prada has announced Infusion d'Iris Eau de Toilette. The new Eau de Toilette is a fresher and more floral interpretation of the original Infusion d'Iris.
The new fragrance is a forward-looking addition to the world of Prada Parfums, casting exceptional quality traditional ingredients in this modern interpretation.
Under the creative direction and inspiration of Miuccia Prada, Infusion d'Iris Eau de Toilette was blended by perfumer Daniela Andrier. "It's like a new chapter in a favourite book, with the same heroes, but in a different adventure. It's something very familiar but a new story, and it's a very beautiful thing." Daniela Andrier.
The key ingredients are: Iris Pallida Neroli from Tunisia Lily of the Valley, Violet, Heliotrope and Cedar.
The frosted glass flacon echoes the design of vintage perfume bottles. Its understated, yet incredibly refined cut creates a sleek modern edge. The bottle is adorned with a historic Prada crest originally designed in 1913 by Miuccia Prada's grandfather.
The updated white crest is embossed on the classic and clean presentation boxes, sitting slightly off-centre on iconic pale green, a signature Prada colour. Here is a symbol synonymous with quality craftsmanship and tradition literally pushed to the edge, a reflection of Prada's passion for innovation, translated in the updated Infusion d'Iris packaging.
On Counter - October 2010
EDT Spray, 50ml £42.00, 100ml £56.00, 200ml £62.00
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