Latest Perfume and fragrance News 
New effect by Lynx for girls
Lynx is launching the Lynx effect to women as well. Lynx reveals for the first time in its history its latest fragrance, Lynx Attract that will be available both 'For Him' and 'For Her'. The TV advert for Lynx Attract For Him and For Her, which breaks in the UK on 1st February, sees guys and girls who are wearing the fragrance causing chaos and accidents in a series of situations because they're so intensely attracted to each other. ... [more]
Noted French Natural Perfume Company Honoré des Prés Joins the Natural Perfumers Guild
Honoré des Prés’s perfumer Olivia Giacobetti is recognized as attaining Professional Perfumer status in the Guild. The Natural Perfumers Guild is an international Association dedicated to perfumes and fragrance products made only with natural aromatics. The Guild is pleased to announce that Honoré des Prés, a leading French fine fragrance company, has joined the Guild. Honoré des Prés was established by Christian David in 2008 with a goal... [more]
sen7 fragrance atomizer
This elegant fragnance accessory, after its first launch in Germany, has become a staple in the savvy European community and we're thrilled to announce it is now available in the US. With our US premiere in October 2010, sen7® is already winning the hearts of editors and fashion conscious women and men alike. sen7® is a beautifully designed, patented refillable fragrance atomizer which now allows you to carry your favorite fragrance with you—... [more]
THIRDMAN Contemporary Eau de Cologne introduces Eau Monumentale, Eau moderne and Eau Profonde
THE CONTEMPORARY EAU DE COLOGNE The THIRDMAN Contemporary Eau de Cologne fragrance line translates the long standing tradition of scented waters, or Eaux de Cologne, for today: modern formulae with the highest grade of natural essences stored in large bottles and meant to be splashed on liberally, reintroducing a long lost gesture in Fine Fragrance. Both for man and woman, the scents by THIRDMAN, are uncommon and indispensable. THIRDMAN TH... [more]
The Fragrance Foundation: Spotlight on 30 Indie Brands Entering 2012 “Indie” FiFi® Award
What an amazing response! 36 “Indie” fragrance entries representing 30 brands arrived at the office of The Fragrance Foundation by UPS, FedEx, mail, messenger and even hand-delivered by the perfumers themselves. “Indie fragrance brand entrepreneurs are clearly excited and enthused to participate in the 2012 “Indie” FiFi® Award Category in partnership with Elements Showcase and have the chance to win the FiFi® Award along with the $10,000.00 c... [more]
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